MEDIA CONTACTS: Bob Leary Miami Bay Beverage Company 206-915-4152 firstname.lastname@example.org Suzanne Sierra Sierra Public Relations 314-398-1391 Suzanne@prsierra.com Packaging and Formulation Changes Make trimino™ the Clear Choice in Protein Water June 30, 2016 Branford, CT – trimino, the leading protein water in the functional beverage category, has streamlined its packaging and modified its ingredients to give consumers more of what they want. “We removed the FDA-approved coloring agent because some consumers told us they loved the product but didn’t believe…
May 31, 2016. Branford, CT – trimino, the leading protein water in the functional beverage category, has inked a key distribution deal with Drink King Distributing Co. Inc. that will provide entry into the important New York Metro Area. The deal, effective immediately, was announced by Peter J. Dacey, Co-Founder and CEO of Miami Bay Beverage, trimino’s parent company. “This new partnership with Drink King is a strategic and important next step in our aggressive growth strategy for trimino…
TRIMINO™ PROTEIN INFUSED WATER ENTERS FLORIDA WITH 7-ELEVEN AND DORAL COUNTRY CLUB Branford, Conn. (April 6, 2016) – Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced its expansion into Florida based on its growing availability in 7-Eleven stores around the country and at the Doral Country Club in Miami. Since its official launch in fall of 2014, trimino protein infused water, featuring 7grams of protein, B-complex vitamins, zero sugar, zero carbs, and only…
MIAMI BAY BEVERAGE COMPANY TEAMS WITH GBS GROWTH PARTNERS FOR STRATEGIC TEXAS EXPANSION OF trimino™ protein infused water
MIAMI BAY BEVERAGE COMPANY TEAMS WITH GBS GROWTH PARTNERS FOR STRATEGIC TEXAS EXPANSION OF trimino™ protein infused water Primary Focus will be on Fitness and Nutrition Channels Branford, CT – March 22, 2016 – Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced today that the company is now working with GBS Growth Partners to expand into new channels throughout the Texas market. Miami Bay Beverage Co-Founder and CEO, Peter Dacey stated, “We…
trimino™ Protein Infused Water Begins Year With A Splash, Joining Country’s Largest Independent Bottler’s Portfolio
trimino™ Protein Infused Water Begins Year With A Splash, Joining Country’s Largest Independent Bottler’s Portfolio (Branford, CT) January 20, 2016- Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced today that it has teamed up with Polar Beverage, the country’s largest independent bottler of sparkling and carbonated beverages, to grow distribution throughout New England. With seven grams of whey protein, 100% B-complex vitamins, and essential amino acids, trimino has been achieving strong performance…
Peach isn’t just for pies anymore. Protein infused water with luscious peach flavor just changed the way you hydrate. One bottle and you will understand our passion for peach.
A variety of berries make this blend beyond flavorful. Infused with high quality protein, essential B vitamins and berries your beverage never tasted so good. Sit back and enjoy the ride.
Lemonade has been refreshing and quenching thirsts for years. Add in a hint of strawberry and hydration has taken a turn for the better. Infused with protein and essential B vitamins, drinking healthy never tasted this good.
Water never tasted this good or was this good for you. Infused with high quality protein, B-Complex and the tropical flavors of coconut and pineapple, hydration never tasted so good. Your island paradise awaits.
Features & Benefits
The whey protein in trimino™ is a rich source of essential and branched chain amino acids (BCAAs) to help improve body composition and enhance fitness and athletic performance. Trimino's protein hydration formula is made with the purest form of whey protein isolate available today!
In addition to the value of protein, trimino™ delivers an impressive Vitamin B complex that provides Vitamins B3, B5, B6, and B12. Vitamin B3 helps the body break down carbs, fats and proteins into energy; B5/B6 helps convert food into energy; and B12 helps protect against heart disease and is essential for healthy skin, hair, and nails.
New Clear Formula, Same Great Taste!
trimino protein infused water is now available in a new clear formula with no artificial coloring dyes which have been reported as possible contributors to allergies in children and other potential health issues. We removed them because consumers told us they don't want it!
Where To Buy
The Miami Bay Beverage Company, LLC
Our Company was founded based on the shared vision of its founders who had a desire to bring to the market a true functional beverage that not only is great tasting and refreshing but also healthier than the current alternatives on the market. We saw a beverage landscape that lacked protein infused beverages that taste great, were low in calories and had an additional boost of vitamins creating a nutritionally productive drink with no excess calories, no sugar and no caffeine.
Birth of the Brand Story
A World Class Team
A World Class Team of highly experienced beverage professionals from Coca-Cola, DPSG, Nestle Waters, and Miller Coors have been assembled, along with strategic distributor partnerships to assist the three founders in helping guide the development and growth of trimino protein infused water:
Paul LeBlanc, VP of Northeast Sales and Operations, previously VP Sales and Marketing, and Area VP for New England market at Coca-Cola and Coca-Cola Enterprises, also Ahold Global, where he was responsible for Total Ahold USA and synergy programs around the world.
Lee Dixon. Advisor, previously national accounts and operations professional, Senior Director on Walmart business for MillerCoors past nine years, Director Walmart and Sam’s Club at Coors, GM for Coors Distributing, and GM for Colorado, New Mexico, Oklahoma. Began career 1986 at E&J Gallo Wine Distributors as GM/Div. Mgr.
John Cavallero, Sales, previously Group Manager of Customer Development at Nestle Waters, Director of Customer Marketing at Kraft & Nabisco.
Rick Sweitzer, Customer Business Development, National Accounts. Previously: VP Specialty Wholesalers, Dr Pepper/Snapple Group VP Foodservice, C-Store, Wholesalers, Cadbury Schweppes, VP Field Marketing, Dr Pepper Seven-up
Doug Christoph, Marketing, previously VP Global Marketing- Customer and Commercial Leadership, The Coca-Cola Company, Group Mgr. Miller Coors. World Regions: North America, ASEAN, APAC/Japan, South Korea, Greater China/HK, Australia, Mexico, Nordics, South Pacific/Hawaiian Islands.
Stephen Horgan, Founding Partner of InterContinental Beverage Capital an advisory and investment firm. Has successfully built businesses and business models domestically and internationally. He served in executive positions for The Coca-Cola Company, Coors Brewing and MillerCoors.
John Blackington, Strategic Advisor, leading commercialization advisor, previously senior executive with The Coca-Cola Company.