The trimino Brands Company, LLC was founded based on the shared vision of its founders who had a desire to bring to the market a true functional beverage that not only is great tasting and refreshing but also healthier than the current alternatives on the market. We saw a beverage landscape that lacked protein infused beverages that taste great, were low in calories and had an additional boost of vitamins creating a nutritionally productive drink with no excess calories, no sugar and no caffeine.
ROBERT J. LEARY
Robert J. Leary (Bob) is a Founder, Chairman and Chief Marketing Officer of The trimino Brands Company LLC. He is also Managing Director of Vineyard Point Associates (VPA) a boutique investment firm specializing in startups and smaller on-going concerns. VPA is currently invested in over a dozen companies in a range of disciplines including healthcare, technology, entertainment, durable goods and sports.
Bob is a nationally recognized expert on healthcare reimbursement, data analysis and software development. Prior to VPA, Bob was Vice President of Ingenix (United Healthcare) and founder, CEO and Chairman of HSS Inc., a leading supplier of software for hospitals and managed care organizations.
Bob is the author of numerous articles on computer techniques and strategies for building and analyzing large healthcare databases as well as on software inter-connectivity and healthcare reimbursement. He has, on several occasions, lobbied CMS and Congress to shape contemporary healthcare legislation. Bob served in an advisory capacity to Yale University on research into patient classification systems, and to the Agency for Health Care Policy and Research on the implementation of a national healthcare database.
Bob retired in 2007 and turned his efforts towards: coaching High School and youth lacrosse; investing in small to mid-sized growth companies; and, chasing his four kids around their various college campuses. While his daughter played ballet and studied at NYU, his three sons were recruited to play Division I Lacrosse at West Point and Hofstra. He has invested approximately 30 seasons coaching and administering youth sports including lacrosse, football, basketball and baseball.
PETER J. DACEY
Peter J. Dacey (Peter) is a Founder and Chief Executive Officer of The trimino Brands Company, LLC. He is a senior executive with more than 20 years of experience providing financial, operational and managerial expertise to organizations in both the private and public sectors. Peter has served in various Senior Management and Executive positions for companies in the technology development and health care sectors.
Prior to founding trimino Brands, Peter was one of the founders of 454 Life Sciences Corporation. 454 Life Sciences developed the first next generation high throughput sequencing technology that started a new revolution in DNA sequencing. At 454 Life Sciences, Peter was directly responsible for building an organization that successfully developed and commercialized innovative technologies. Peter led the organizational development, while directly managing the Finance, Sales, Human Resource, Manufacturing, Information Technology, Customer Service and Technical Support functions.
Prior to 454 Life Sciences, Peter served as CFO for publicly traded biotechnology companies Stem Cells Inc. and CytoTherapeutice Inc. Peter was responsible for raising in excess of $50M through public offerings for these organizations. Peter also spent several years with Ernst & Young LLP specializing in the entrepreneurial and technology sectors.
CASEY P. HOBAN SR.
Casey P. Hoban Sr. (Casey) is a founder and Chief Operating Officer of the trimino Brands Company, LLC. Casey has over 20 years of Executive, Management and Sales experience in various industries. Casey has played critical roles in developing and growing organizations for over 20 years. He has led organizational development and has identified key assets that can be monetized.
Casey was a member/owner of the Vermont Hard Cider Co. (fka as Green Mountain Beverage) and the Parent of “Woodchuck Hard Cider” a #1 National Best Selling hard cider participated in the turnaround fundraising efforts which enabled its operations to grow significantly. He has also led key initiatives for the organization to assist it in executing its growth plans including but not limited to their social media outreach campaigns.
In addition, Casey founded the Direct Lenders Mortgage Co. LLC. As founder, he led the organization’s growth from start-up to a top 20 mortgage company in the State of CT based on revenues. He was directly responsible for all sales functions, quality control and compliance. Casey was also responsible for all executive staffing in addition to operating the companies warehouse line of credit and for handling and negotiating all vendors and contracts relating to the company.
Mr. Hoban honed his sales and operational execution skills while working at Ford Motor Co Inc.’s, Ford Consumer Finance where he earned top salesman honors in the North East Division. Mr. Hoban has extensive Real Estate skills and acquired and successfully developed over 125 Real Estate projects in Connecticut, Florida and South Carolina.
Mr. Hoban has twice appeared on the Donny Deutsch “BIG IDEA” TV show to discuss his business ventures. He has a degree in Finance from the University of Miami.