New VP-Operations Will Spearhead Brand’s Northeast Expansion BRANFORD, Conn. (Aug. 25, 2015) – Miami Bay Beverage Company (MBBC), based in Branford, Conn., announced today the appointment of long-time Coca-Cola and beverage industry veteran Paul LeBlanc to assist in the expansion of their trimino™ protein-infused water. LeBlanc becomes the company’s new VP-Operations – Northeast region, responsible for spearheading expansion of the brand from Pennsylvania to Maine.
The announcement was made by Peter J. Dacey, founder and CEO of MBBC. LeBlanc, who held a variety of senior operations and sales management positions at Coca-Cola and Coca-Cola Enterprises, will focus on developing the organization and its footprint with distribution and retail partners in the Northeast.
Since May 2015, MBBC has been working closely with InterContinental Beverage Capital, New York, to fine tune its strategy and expand its footprint in the Northeast among select regional and national retailers.
“We are extremely pleased to be able to identify an executive of Paul’s caliber and expect he will have an immediate impact on our business. We were able to do this in very short order because of the guidance and network of our advisors at InterContinental Beverage Capital,” said Dacey.
“Paul brings a wealth of experience and success in the industry in general, but more importantly in New England, where he was V.P. of Sales and Marketing in a local and national capacity from 1996 to 2007.”
LeBlanc holds a B.S. in Business Administration from Westfield State University, and resides in Hingham, Mass. He can be reached at 781 740 4882, Miami Bay Beverage Hires Paul LeBlanc 2 firstname.lastname@example.org.
trimino Protein-Infused Water “Beats Water, Everyday” by providing added health benefits that water alone can’t. The seven grams of whey protein in trimino help increase metabolism and curb appetite, while the 100% B-Complex vitamins help create sustaining energy throughout the day without the need for caffeine, sugar, or unhealthy stimulants. Its amino acids, the key building blocks found in protein, are critical for endurance, stamina, and building muscle. At only 28 calories with zero sugar, carbs and no caffeine, trimino protein-infused water is available in 3,000 stores across 21 states in a variety of delicious natural fruit flavors.
trimino was created by Miami Bay Beverage Company, LLC, 127 Cedar Street, Branford, CT 06405. For more information about trimino see: www.DRINKtrimino.com, 844 879 6466. Join the conversation on Facebook: www.facebook.com/DRINKtrimino