Branford, CT – March 22, 2016 – Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced today that the company is now working with GBS Growth Partners to expand into new channels throughout the Texas market.
Miami Bay Beverage Co-Founder and CEO, Peter Dacey stated, “We are excited to be working with the Texas-based GBS team. They are going to help us in our entry into the fitness and nutrition channels in the Texas market, a strategy that has been very successful for us in the Northeast. Both of these markets are components of our commercialization plan and critical for our long term success.”
trimino’s taste profile – no sugar, protein- infused and delicious flavors –appeals to a broad consumer base, including health and fitness-conscious adults. The name “trimino” is a play on the water’s three benefits: curbing appetite, boosting metabolism and increasing energy. The company’s foray into Texas will target gyms and fitness retailers including Gold’s Gym,
LA Fitness, 24Hour Fitness and many others throughout the state.
trimino, launched in 2013 by Miami Bay Beverage, is the leading protein infused water in the US today. Based in Branford, CT, the company has been very aggressive in the New England market. They recently partnered with Polar Beverage and DeCrescente Distributing Company and have been bringing on top retail accounts including Shop & Shop, Shaws, Shop Rite, and 7-Eleven. In Texas, trimino is available in Central Markets, Market Streets, Albertsons, Brookshire Groceries and 7-Eleven, among others. trimino is distributed state-wide by McLane, Saren and Stampede.
GBS Growth Partners, founded in 2002, is one of the leading commercialization groups in the beverage industry. They have helped companies like BYB, Bolthouse Farms, Celsius and Coca-Cola. ‘We love the water and protein space and think trimino is a great product,” said John Blackington, GBS Managing Partner. “Miami Bay Beverage has a strong leadership team, a focused business strategy and a very differentiated product with traction – a pretty strong combination.”
The Miami Bay Beverage Company, LLC (MBB) was founded based on the shared vision of its founders, who desired to bring to market a true functional beverage that not only is great tasting and refreshing but also healthier than the current alternatives on the market. They saw a beverage landscape that lacked protein-infused beverages that taste great, were low in calories and had an additional boost of vitamins creating a nutritionally productive drink with no excess calories, no sugar and no caffeine. trimino Protein-Infused Water “Beats Water, Everyday” by providing added benefits that water alone can’t. The 7grams of whey protein in trimino helps increase and maintain muscle and curb appetites, while the B-Complex vitamins help create a natural sustaining energy throughout the day without the need for caffeine, sugar, or unhealthy stimulants. Its amino acids, the key building blocks found in protein, are critical for endurance, stamina, and building and repairing muscle. At only 28 calories, trimino protein-infused water is available at local retailers in a variety of delicious fruit flavors.
trimino was created by Trimino Beverage Company, LLC, 127 Cedar Street, Branford, CT 06405.