BRANFORD, Conn. (Jan. 26, 2015) – In just a few short months, the roll-out of sugarfree trimino protein-infused water in the midwest is beginning to resonate with its target audience: women interested in a healthy, refreshing alternative to sugary soft drinks, one that hydrates and serves as a delicious protein supplement.
Through its team of sales reps and distributors in Texas, Nebraska and Iowa, dozens of accounts have signed up to carry trimino. Nationwide, trimino is available in over 1,500 retail locations in 12 states, with a strong concentration in the northeast where the enhanced water is based.
Recent retail placements in the midwest include: independent Chevron, Valero, Shell, 7-Eleven, Market Street and Central Markets in the Dallas/Ft. Worth area; Brookshire Food & Pharmacy in Texas, Louisiana and Arkansas; Hy-Vee Stores and B & R Stores in Omaha and Lincoln, Neb.; on the campus of the University of Nebraska; and Casey’s General Stores in Iowa.
Attesting to the brand’s healthy benefits is a placement at the Forest Park Medical Center in Frisco, Tex.
Miami Bay credits this success to distributors Gateway Distributing of Nebraska, and Total Beverage Distributors and Saren Foods in Texas, among others.
Additional large customers are on the immediate horizon for distribution of trimino,according to Miami Bay Beverage Co. co-founder and CEO Peter J. Dacey.
trimino protein-infused flavored water is powered by seven grams of high quality whey protein and 100 percent of the Recommended Daily Allowance (RDA) of vitamin B complex. It’s light and refreshing with no sugar, no carbohydrates, no caffeine or lactose, and only 28 calories per 16-oz. bottle. It sells for a suggested retail price of $2.49.
Gluten free, it comes in delicious fruit flavors: Peach, Mixed Berry, Strawberry Lemonade, and Coconut Pineapple.
Brian Janak is a sales rep for Saren Foods, a specialty foods distributor based in Houston that adopted the line in fall 2014. “Protein supplements are popular right now and what’s nice about trimino is its seven grams of protein, as compared to weight lifting drinks with 25 to 30 grams. This speaks directly to the target woman consumer.”
With about 30 accounts in the Dallas/Ft. Worth area, Janak and his team started with warm shelf space, including four-foot 10 to 15 case end caps, and has been successful in adding cold displays to the mix, especially at Market Street and Central Markets (a division of H-E-B).
“The brand is moving,” he reports. “It’s hitting a sweet spot in the protein category. Miami Bay dialed down on the protein to make it a perfect protein supplement for the everyday consumer. It’s light and flavorful. In fact, I’ve been drinking it myself as a mid-day snack to keep me going.”
Miami Bay’s Peter Dacey adds, “There’s nothing else like trimino on the market. From a retail standpoint, trimino generates incremental business to beverage category sales, especially now that consumers are looking for ways to add more protein to their diets.”
trimino was created by Miami Bay Beverage Company, 127 Cedar Street, Branford, CT 06405.
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