News & Media
Trimino Brands grows four-fold past two years Company strives for nationwide distribution Like many parents, Bob Leary, Peter Dacey and Casey Hoban wanted to provide their children with healthy foods and beverages. With that goal in mind, the three fathers came together with a vision to create a beverage that offered a functional benefit without the excess calories that many child athletes were consuming, explains Leary, co-founder and chief marketing officer at Trimino Brands Co. LLC, Branford, Conn. “We all…
triminoTM Protein Infused Water teams up with three members of the Boston Cannons as official spokesmen for the 2017 season.
trimino TM is teaming up with Josh Hawkins, Davey Emala and James Fahey to represent the brand and to work with aspiring lacrosse players as part of the Cannons’ youth outreach programs. “We are excited to be teamed up with Josh, Davey and James because they exhibit a great work ethic on and off the field, are outstanding role models for the next generation of lacrosse players and will be outstanding ambassadors for trimino,” says Bob Leary, co-founder of trimino.…
(April 13, 2017) – The Boston Breakers announced today a partnership with Trimino Brands of Branford, Conn. With the partnership, trimino ™ will become the “Official Protein Water” of the Boston Breakers for the 2017 season. “We are delighted to welcome trimino ™ to our family of sponsors and hope that this is the beginning of a long and mutually beneficial partnership,” said Boston Breakers President of Business Operations Mark Thomas. Trimino ™, a protein-infused water with seven grams of…
October 6, 2016. Branford, CT – trimino, the leading protein water in the functional beverage category, has experienced explosive growth since its launch in late 2014. Peter Dacey, co-founder and CEO of Miami Bay Beverage (MBB), maker of trimino, cites an aggressive business strategy, early retailer acceptance and a well-positioned product as reasons for the brand’s 400+% growth, year over year, with expectations for a strong finish in 2016. “Protein is among the top trends in the beverage industry and…
Consumers expect many things from their beverages and the marketers are pushing the envelope to fill the needs By Nora Caley Beverage worlds are colliding. There is a blurring of the boundaries between energy drinks, functional drinks, and some waters. Marketers say that although consumers and even retailers sometimes don’t know how to categorize certain beverages, energy and functional drinks are enjoying so much innovation that both categories are thriving. Read the original article below.
MEDIA CONTACTS: Bob Leary Miami Bay Beverage Company 206-915-4152 firstname.lastname@example.org Suzanne Sierra Sierra Public Relations 314-398-1391 Suzanne@prsierra.com August 24, 2016. Branford, CT—The Miami Bay Beverage Company, LLC (MBB), has received a $2.5M capital infusion from a syndicate of investors led by Vineyard Point Associates, LLC (VPA). The capital will be used to accelerate MBB’s already strong performance, expand into new geographies and prepare the business for a larger capital raise later this year as it continues on its high growth…
MEDIA CONTACTS: Bob Leary Miami Bay Beverage Company 206-915-4152 email@example.com Suzanne Sierra Sierra Public Relations 314-398-1391 Suzanne@prsierra.com Packaging and Formulation Changes Make trimino™ the Clear Choice in Protein Water June 30, 2016 Branford, CT – trimino, the leading protein water in the functional beverage category, has streamlined its packaging and modified its ingredients to give consumers more of what they want. “We removed the FDA-approved coloring agent because some consumers told us they loved the product but didn’t believe…
May 31, 2016. Branford, CT – trimino, the leading protein water in the functional beverage category, has inked a key distribution deal with Drink King Distributing Co. Inc. that will provide entry into the important New York Metro Area. The deal, effective immediately, was announced by Peter J. Dacey, Co-Founder and CEO of Miami Bay Beverage, trimino’s parent company. “This new partnership with Drink King is a strategic and important next step in our aggressive growth strategy for trimino…
TRIMINO™ PROTEIN INFUSED WATER ENTERS FLORIDA WITH 7-ELEVEN AND DORAL COUNTRY CLUB Branford, Conn. (April 6, 2016) – Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced its expansion into Florida based on its growing availability in 7-Eleven stores around the country and at the Doral Country Club in Miami. Since its official launch in fall of 2014, trimino protein infused water, featuring 7grams of protein, B-complex vitamins, zero sugar, zero carbs, and only…
Trimino Beverage Company Teams With GBS Growth Partners For Strategic Texas Expansion of trimino™ protein infused water, March 2016
TRIMINO BEVERAGE COMPANY TEAMS WITH GBS GROWTH PARTNERS FOR STRATEGIC TEXAS EXPANSION OF trimino™ protein infused water Primary Focus will be on Fitness and Nutrition Channels Branford, CT – March 22, 2016 – Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced today that the company is now working with GBS Growth Partners to expand into new channels throughout the Texas market. Miami Bay Beverage Co-Founder and CEO, Peter Dacey stated, “We are excited…
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The trimino Brands Company, LLC
Our Company was founded based on the shared vision of its founders who had a desire to bring to the market a true functional beverage that not only is great tasting and refreshing but also healthier than the current alternatives on the market. We saw a beverage landscape that lacked protein infused beverages that taste great, were low in calories and had an additional boost of vitamins creating a nutritionally productive drink with no excess calories, no sugar and no caffeine.
Birth of the Brand Story
About/Birth of a Brand trimino Brands was born of the shared vision of its founders who wanted to create a functional beverage that is great tasting and refreshing but also better for you than existing alternatives, in particular, soda and high sugar sports drinks. We grew tired of all the products marketed to our kids that had high levels of empty calories from sugar, including cereals, snacks and drinks. We thought that if we attacked one leg of that three-legged…
A World Class Team Has Been Assembled
Peter Dacey, CEO and Founder – has 25+ years experience in entrepreneurial companies specializing in product development, finance and manufacturing operations.
Casey Hoban, COO and Founder – has 20+ years of executive, management and sales experience in a variety of industries including beverages, and has played critical roles in growing organizations. Hoban was a member/owner of the Vermont Hard Cider Co. (fka as Green Mountain Beverage) the Parent of “Woodchuck Hard Cider”, which grew to a #1 Best Selling hard cider in the USA and exited successfully to CC Group PLC of Dublin Ire.
Robert Leary, Chairman and Founder – has over 30+ years of experience with start-ups and is the CEO of Vineyard Point Associates, an investment firm specializing in consumer products, healthcare, technology and entertainment.
Lee Dixon, VP Sales SW Region – previously national accounts and operations professional, Senior Director on Walmart business for MillerCoors past nine years, Director Walmart and Sam’s Club at Coors, GM for Coors Distributing, and GM for Colorado, New Mexico, Oklahoma. Began career 1986 at E&J Gallo Wine Distributors as GM/Div. Mgr.
Paul LeBlanc, VP of Northeast Sales Region – previously VP Sales and Marketing, and Area VP for New England market at Coca-Cola and Coca-Cola Enterprises, also Ahold Global, where he was responsible for Total Ahold USA and synergy programs.