BRANFORD, Conn. (May 7, 2015) – How do you stimulate trial for a functional water? One way is to send a promotion team out to every c-store and supermarket in the country. Not an easy task for a young emerging company. While it continues to roll out nationally, trimino, a protein-infused water that was developed by three Guilford, Conn., fathers as an alternative to sugary soft drinks, has created a four-flavor sample pack available online.
The trimino Mixed 4-Pack contains four Simply Delicious fruit flavors: Peach, Mixed Berry, Strawberry Lemonade, and Coconut Pineapple. It sells for $9.99, or about $2.50 per bottle, plus only $2 shipping.
“We realize that new customers don’t want to buy a whole case just to try a couple of flavors so an introductory Mixed 4-Pack allows them to try all four flavors for a low entry price. In addition we’re heavily subsidizing the shipping cost to encourage trial,” said Peter J. Dacey, founder and CEO of Miami Bay Beverage Company.
“It’s being well received in the market,” he says. “It’s early but were seeing a growing amount of 4-pack orders and the early stages of full case follow on orders.”
Mixed and single-flavor 12-bottle cases are also available for $24.99 with $6 per case for shipping.
trimino, an alternative to high calorie beverages, is a healthy and delicious low-calorie functional water targeting the woman consumer. It contains seven grams of high quality whey protein and 100 percent of the Recommended Daily Allowance (RDA) of vitamin B complex. At only 28 calories per 16-oz. bottle, it’s light and refreshing with no sugar, carbohydrates, caffeine, gluten, or lactose.