May 31, 2016. Branford, CT – trimino, the leading protein water in the functional beverage category, has inked a key distribution deal with Drink King Distributing Co. Inc. that will provide entry into the important New York Metro Area. The deal, effective immediately, was announced by Peter J. Dacey, Co-Founder and CEO of Miami Bay Beverage, trimino’s parent company.
“This new partnership with Drink King is a strategic and important next step in our aggressive growth strategy for trimino adding a critical region to our current Massachusetts to Virginia penetration,” said Dacey. “Drink King’s distribution muscle will expose us to 8 million potential supermarket, drug, and convenience store consumers in New York, Long Island and Northern New Jersey who are looking for a functional, healthy and delicious way to hydrate and an easy source of protein-on-the-go to support their active lifestyle.”
Since its official launch in late 2014, trimino protein infused water, featuring 7 grams of protein, B-complex vitamins, no sugar or carbs, and only 28 calories, has been a hit with consumers and retailers alike, accelerating its growth throughout the Eastern U.S., Texas and Florida. It’s currently available in more than 5,000 supermarkets, convenience stores, drug, fitness, and other retailers. In addition to strong consumer demand, trimino’s growth has been driven by outstanding retail acceptance and key distributor partnerships.
“We have watched trimino explode onto the functional beverage scene and knew it made sense to add to our lineup of popular products,” said Salvatore Salvato, Vice President/GM at Drink King Distributing Co. Inc. “Our team is excited to have the opportunity to expand trimino’s success in the New York Metro area. It’s the right product at the right time – healthy, delicious, and appealing to health/fitness minded consumers who understand the power of protein. trimino’s “go to market partnership strategy” is generating positive results in all channels, highlighted with impressive numbers at Stop & Shop and Shoprite. Our customer’s response to trimino has confirmed that we made a great choice.”
trimino protein-infused water “Beats Water, Everyday” by providing added benefits that water alone can’t. The 7 grams of whey protein in trimino helps maintain and restore muscle and curb appetite, while the B-complex vitamins help create sustaining energy throughout the day without the need for caffeine, sugar or unhealthy stimulants. Its amino acids, the key building blocks found in protein, are critical for endurance and stamina as well. At only 28 calories with no sugar, carbs or caffeine, trimino protein-infused water is a better way to hydrate and is available in a variety of delicious fruit flavors.